OrganizationActive
Nichols Optical Inc
NPI 1972552362 · Eyewear Supplier · Midland, MI
Nichols Optical Inc is a Eyewear Supplier organization in Midland, MI (NPI 1972552362).
Provider details
- NPI number
- 1972552362
- Entity type
- Organization
- Primary specialty
- Eyewear SupplierSuppliers
- Organization subpart
- No
- Authorized official
- Lori Wirth, General Manager(231) 941-7788
Specialties & taxonomies
Suppliers
Profile Score
Detailed profile(91/100 index)
A profile completeness & documented-activity index — NOT a quality, outcomes, or patient-satisfaction rating.
- Registry tenure38% of score
20 yrs in NPPES registry
- Profile completeness38% of score
100% of core fields populated
- Practice footprint23% of score
1 documented practice location
Signals a provider has no public data for (e.g. Medicare claims) are left out of the score entirely — never counted as zero — so providers without that data are not penalized. See the full formula and weights in our methodology.
Practice location
6800 Eastman Ave
Suite 320
Midland, MI 48642-7810
Phone: (989) 839-5858
Street-level locationGet directions
Mailing address
3200 S Airport Rd W
Traverse City, MI 49684-8117
Other names (DBA / former)
- Doing business as
- Pearle Vision 8808
Registry dates
- Enumerated
- 2006-05-10
- Last updated
- 2011-07-29
Frequently asked questions
- What is Nichols Optical Inc's NPI number?
- Nichols Optical Inc's National Provider Identifier (NPI) is 1972552362, a unique 10-digit ID issued by CMS for use in standard healthcare transactions.
- What type of organization is Nichols Optical Inc?
- Nichols Optical Inc is classified in the NPPES registry as Eyewear Supplier (Suppliers).
- Where is Nichols Optical Inc located?
- Nichols Optical Inc's practice location on file with NPPES is 6800 Eastman Ave, Midland, MI 48642-7810.
- What is Nichols Optical Inc's phone number?
- The practice phone number listed in the NPPES registry for Nichols Optical Inc is (989) 839-5858.
- Who is the authorized official for Nichols Optical Inc?
- The authorized official listed on Nichols Optical Inc's NPPES record is Lori Wirth, General Manager. The authorized official registers and maintains the organization's NPI and is not necessarily its owner.
- Is Nichols Optical Inc's NPI active?
- Yes — Nichols Optical Inc's NPI (1972552362) is active in the NPPES registry as of the last update on 2011-07-29.
Source: CMS NPPES Data Dissemination (June 2026). NPI Central is not affiliated with CMS. Data is provided as-is from the public registry.