Dean Retail Services, Inc.
NPI 1851414601 · Optician · Madison, WI
Enrolled with Medicare as Dme Supplier - Optician · source: CMS PECOS Public Provider Enrollment (2026.04.01)
Dean Retail Services, Inc. is a Optician organization in Madison, WI (NPI 1851414601).
Provider details
- NPI number
- 1851414601
- Entity type
- Organization
- Primary specialty
- OpticianEye and Vision Services Providers
- Organization subpart
- No
- Authorized official
- Amy Crinnell, Vice President-Finance(608) 260-3586
Specialties & taxonomies
Eye and Vision Services Providers
- Eyewear Supplier332H00000X
Suppliers
Profile Score
A profile completeness & documented-activity index — NOT a quality, outcomes, or patient-satisfaction rating.
- Registry tenure38% of score
19 yrs in NPPES registry
- Profile completeness38% of score
100% of core fields populated
- Practice footprint23% of score
1 documented practice location
Signals a provider has no public data for (e.g. Medicare claims) are left out of the score entirely — never counted as zero — so providers without that data are not penalized. See the full formula and weights in our methodology.
Practice location
Mailing address
Other names (DBA / former)
- Doing business as
- Ssm Health Davis Duehr Dean Eye Care - N. High Point Road, Madison
- Doing business as
- Ssm Health Davis Duehr Dean Eye Care - N. High Point Road, Madison
Registry dates
- Enumerated
- 2007-04-09
- Last updated
- 2020-08-03
- Certified
- 2020-08-03
Frequently asked questions
- What is Dean Retail Services, Inc.'s NPI number?
- Dean Retail Services, Inc.'s National Provider Identifier (NPI) is 1851414601, a unique 10-digit ID issued by CMS for use in standard healthcare transactions.
- What type of organization is Dean Retail Services, Inc.?
- Dean Retail Services, Inc. is classified in the NPPES registry as Optician (Eye and Vision Services Providers).
- Where is Dean Retail Services, Inc. located?
- Dean Retail Services, Inc.'s practice location on file with NPPES is 752 N High Point Rd, Madison, WI 53717-2236.
- What is Dean Retail Services, Inc.'s phone number?
- The practice phone number listed in the NPPES registry for Dean Retail Services, Inc. is (608) 824-4000.
- Does Dean Retail Services, Inc. accept Medicare?
- Dean Retail Services, Inc. is approved to bill Medicare according to CMS PECOS enrollment data (2026.04.01). Confirm current participation with the provider before scheduling.
- Who is the authorized official for Dean Retail Services, Inc.?
- The authorized official listed on Dean Retail Services, Inc.'s NPPES record is Amy Crinnell, Vice President-Finance. The authorized official registers and maintains the organization's NPI and is not necessarily its owner.
- Is Dean Retail Services, Inc.'s NPI active?
- Yes — Dean Retail Services, Inc.'s NPI (1851414601) is active in the NPPES registry as of the last update on 2020-08-03.
Source: CMS NPPES Data Dissemination (June 2026). NPI Central is not affiliated with CMS. Data is provided as-is from the public registry.