Rhetta Conn, O.D.
NPI 1790916294 · Optometrist · Coldwater, MS
Enrolled with Medicare as Practitioner - Optometry · source: CMS PECOS Public Provider Enrollment (2026.04.01)
Rhetta Conn, O.D. is a Optometrist provider in Coldwater, MS (NPI 1790916294).
Provider details
- NPI number
- 1790916294
- Entity type
- Individual
- Primary specialty
- OptometristEye and Vision Services Providers
- Credential
- O.D.
- Sex
- Female
- Sole proprietor
- No
- License
- 806 (MS)
Specialties & taxonomies
Eye and Vision Services Providers
Profile Score
A profile completeness & documented-activity index — NOT a quality, outcomes, or patient-satisfaction rating.
- Registry tenure25% of score
16 yrs in NPPES registry
- Profile completeness25% of score
100% of core fields populated
- Practice footprint15% of score
1 documented practice location
- Medicare service volume (vs. specialty peers)25% of score
1,090 Medicare services, 2024 (ranked within specialty)
- Open Payments transparency10% of score
Has Open Payments disclosures (2024)
Medicare volume is ranked against active providers in the same specialty. Signals a provider has no public data for (e.g. Medicare claims) are left out of the score entirely — never counted as zero — so providers without that data are not penalized. See the full formula and weights in our .
What this provider does (Medicare)
Based on Medicare fee-for-service claims, 2024; not all care is captured.
| Service (HCPCS) | Medicare services | Typical Medicare-allowed (2024) |
|---|---|---|
| Established Patient Office Or Other Outpatient Visit With Low Level OD Decision Making, If Using Time, 20 Minutes Or More99213 | 261 | $82 |
| Photography of the Retina92250 | 160 | $32 |
| Established Patient Complete Exam of Visual System92014 | 136 | $112 |
| Established Patient Office Or Other Outpatient Visit With Moderate Level of Decision Making, If Using Time, 30 Minutes Or More99214 | 125 | $115 |
| Established Patient Office Or Other Outpatient Visit With Straightforward Medical Decision Making, If Using Time, 10 Minutes Or More99212 | 73 | $50 |
| Imaging of Retina92134 | 60 |
What this provider prescribes (Medicare Part D)
Top drugs by Medicare Part D claim volume, 2024 · 14 distinct drugs on file.
| Drug | Part D claims (2024) | Beneficiaries |
|---|---|---|
| Latanoprost | 301 | 87 |
| Brimonidine Tartrate | 95 | 36 |
| Travoprost | 67 | 18 |
| Dorzolamide Hcl/Timolol Maleatbrand: Dorzolamide-Timolol | 58 | 23 |
| Bimatoprostbrand: Lumigan | 41 | 11 |
| Cyclosporinebrand: Restasis | 31 | — |
| Prednisolone Acetate | 22 | 18 |
Transparency — industry payments
Based on CMS Open Payments, 2024; not all care is captured.
$339 across 8 records (Open Payments 2024)
Open Payments discloses payments and transfers of value (meals, travel, consulting, research, royalties) from drug and device makers to providers. This is a transparency signal, not a verdict — such payments are legal and common, and their presence is neither an endorsement nor a criticism. Source: CMS Open Payments, program year 2024.
Practice location
Mailing address
Registry dates
- Enumerated
- 2009-07-31
- Last updated
- 2023-03-07
Frequently asked questions
- What is Rhetta Conn's NPI number?
- Rhetta Conn's National Provider Identifier (NPI) is 1790916294, a unique 10-digit ID issued by CMS for use in standard healthcare transactions.
- What is Rhetta Conn's specialty?
- Rhetta Conn is listed in the NPPES registry with a primary specialty of Optometrist (Eye and Vision Services Providers).
- Where is Rhetta Conn located?
- Rhetta Conn's practice location on file with NPPES is 412 Central Ave, Coldwater, MS 38618-3843.
- What is Rhetta Conn's phone number?
- The practice phone number listed in the NPPES registry for Rhetta Conn is (662) 622-5173.
- Does Rhetta Conn accept Medicare?
- Rhetta Conn is approved to bill Medicare according to CMS PECOS enrollment data (2026.04.01). Confirm current participation with the provider before scheduling.
- Is Rhetta Conn's NPI active?
- Yes — Rhetta Conn's NPI (1790916294) is active in the NPPES registry as of the last update on 2023-03-07.
Source: CMS NPPES Data Dissemination (June 2026). NPI Central is not affiliated with CMS. Data is provided as-is from the public registry.