Keith Rowlands, O.D.
NPI 1679568695 · Optometrist · Mercer, PA
Enrolled with Medicare as Practitioner - Optometry · source: CMS PECOS Public Provider Enrollment (2026.04.01)
Keith Rowlands, O.D. is a Optometrist provider in Mercer, PA (NPI 1679568695).
Provider details
- NPI number
- 1679568695
- Entity type
- Individual
- Primary specialty
- OptometristEye and Vision Services Providers
- Credential
- O.D.
- Sex
- Male
- Sole proprietor
- No
- License
- OEG000381 (PA)
Specialties & taxonomies
Eye and Vision Services Providers
Profile Score
A profile completeness & documented-activity index — NOT a quality, outcomes, or patient-satisfaction rating.
- Registry tenure25% of score
20 yrs in NPPES registry
- Profile completeness25% of score
100% of core fields populated
- Practice footprint15% of score
1 documented practice location
- Medicare service volume (vs. specialty peers)25% of score
719 Medicare services, 2024 (ranked within specialty)
- Open Payments transparency10% of score
Has Open Payments disclosures (2024)
Medicare volume is ranked against active providers in the same specialty. Signals a provider has no public data for (e.g. Medicare claims) are left out of the score entirely — never counted as zero — so providers without that data are not penalized. See the full formula and weights in our .
What this provider does (Medicare)
Based on Medicare fee-for-service claims, 2024; not all care is captured.
| Service (HCPCS) | Medicare services | Typical Medicare-allowed (2024) |
|---|---|---|
| Established Patient Office Or Other Outpatient Visit With Low Level OD Decision Making, If Using Time, 20 Minutes Or More99213 | 294 | $86 |
| Imaging of Retina92134 | 82 | $38 |
| Imaging of Optic Nerve92133 | 71 | $33 |
| Exam of Visual Field With Extended Testing92083 | 66 | $59 |
| Established Patient Complete Exam of Visual System92014 | 63 | $118 |
| Established Patient Office Or Other Outpatient Visit With Moderate Level of Decision Making, If Using Time, 30 Minutes Or More99214 | 59 | $119 |
What this provider prescribes (Medicare Part D)
Top drugs by Medicare Part D claim volume, 2024 · 12 distinct drugs on file.
| Drug | Part D claims (2024) | Beneficiaries |
|---|---|---|
| Latanoprost | 390 | 59 |
| Bimatoprostbrand: Lumigan | 113 | 23 |
| Timolol Maleate | 76 | 20 |
| Brimonidine Tartrate | 59 | 13 |
| Dorzolamide Hcl/Timolol Maleatbrand: Dorzolamide-Timolol | 38 | — |
| Brimonidine Tartrate/Timololbrand: Brimonidine Tartrate-Timolol | 36 | — |
| Dorzolamide Hcl | 30 | — |
Transparency — industry payments
Based on CMS Open Payments, 2024; not all care is captured.
$79 across 1 record (Open Payments 2024)
Open Payments discloses payments and transfers of value (meals, travel, consulting, research, royalties) from drug and device makers to providers. This is a transparency signal, not a verdict — such payments are legal and common, and their presence is neither an endorsement nor a criticism. Source: CMS Open Payments, program year 2024.
Practice location
Mailing address
Registry dates
- Enumerated
- 2005-09-15
- Last updated
- 2008-02-14
Frequently asked questions
- What is Keith Rowlands's NPI number?
- Keith Rowlands's National Provider Identifier (NPI) is 1679568695, a unique 10-digit ID issued by CMS for use in standard healthcare transactions.
- What is Keith Rowlands's specialty?
- Keith Rowlands is listed in the NPPES registry with a primary specialty of Optometrist (Eye and Vision Services Providers).
- Where is Keith Rowlands located?
- Keith Rowlands's practice location on file with NPPES is 138 W Market St, Mercer, PA 16137-1012.
- What is Keith Rowlands's phone number?
- The practice phone number listed in the NPPES registry for Keith Rowlands is (724) 662-4313.
- Does Keith Rowlands accept Medicare?
- Keith Rowlands is approved to bill Medicare according to CMS PECOS enrollment data (2026.04.01). Confirm current participation with the provider before scheduling.
- Is Keith Rowlands's NPI active?
- Yes — Keith Rowlands's NPI (1679568695) is active in the NPPES registry as of the last update on 2008-02-14.
Source: CMS NPPES Data Dissemination (June 2026). NPI Central is not affiliated with CMS. Data is provided as-is from the public registry.