OrganizationActive
Direct Optical, Inc
NPI 1497721799 · Optometrist · Farmington Hills, MI
Provider details
- NPI number
- 1497721799
- Entity type
- Organization
- Primary specialty
- OptometristEye and Vision Services Providers
- Organization subpart
- No
- Authorized official
- Dennis Chaiken, President(248) 553-8270
Specialties & taxonomies
Eye and Vision Services Providers
- Eyewear Supplier332H00000X
Suppliers
Profile Score
Detailed profile(91/100 index)
A profile completeness & documented-activity index — NOT a quality, outcomes, or patient-satisfaction rating.
- Registry tenure38% of score
20 yrs in NPPES registry
- Profile completeness38% of score
100% of core fields populated
- Practice footprint23% of score
1 documented practice location
Signals a provider has no public data for (e.g. Medicare claims) are left out of the score entirely — never counted as zero — so providers without that data are not penalized. See the full formula and weights in our methodology.
Practice location
29321 Orchard Lake Rd
Farmington Hills, MI 48334-2968
Phone: (248) 553-8270
Fax: (248) 553-8185
Street-level locationGet directions
Mailing address
29321 Orchard Lake Rd
Farmington Hills, MI 48334-2968
Registry dates
- Enumerated
- 2006-02-27
- Last updated
- 2012-04-26
Source: CMS NPPES Data Dissemination (June 2026). NPI Central is not affiliated with CMS. Data is provided as-is from the public registry.